Wednesday, June 17, 2009

Time Inc. Deflation

I worked at Time Inc. in 1991 when it was still a publishing colossus. Now, SVP John Squires has the unenviable task of putting the digital "genie back in the bottle," according to CEO Ann Moore.

That will be a tall task, surely, but unless Time and other publishers are able to get people to pay for content in some fashion, then they won't have a business anywhere near the size of what they have.

And if no one is willing to pay anything for what you're creating, how valuable is it anyway?

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