Monday, March 9, 2009

Beating Google

There's been a lot of noise in the blogosphere about a new search algorithm being developed by a guy named Stephen Wolfram. The notion is that if someone builds a better search 'mousetrap," the world will beat a path to its door and abandon Google in the process.

Saul Hansell argues that this is non-sense and I agree. Google didn't have the best search algorithm a decade ago and probably doesn't today, but what it does have is an ecosystem of customers and users that allows it to monetize search to an extent that makes it hard to dislodge.

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