Wednesday, March 18, 2009

Google Wooing Advertisers

On the face of it, why would Google need to convince advertisers to spend money online? The answer is that most marketers view online advertising as influencing buyers only AFTER they've made a decision to buy. Marketers care about this, but they also care about getting people to decide to buy in the first place.

Google is Google not because they have the internet's best search engine; they are Google because they have created an environment where they can turn that search engine into cash by serving the needs of advertisers.

No comments:

Post a Comment