Thursday, March 5, 2009


To date, online properties have been notoriously bad at delivering advertising dollars to their owners, at least compared with what those owners get from the equivalent print or television properties.

Facebook is betting they can pump up their ad dollars by making the service more friendly for advertisers and users alike by combining a lot of Facebook's popular features onto a single page and making it easier for select advertisers (e.g., the ones users "fan") to put messages into this "lifestream."

Perhaps. But maybe a lot of what makes Facebook appealing is the lack of ads.

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