I think Facebook in its current incarnation is a fad. By this I mean that the numbers of users and the intensity of their use is not sustainable because much of what makes Facebook compelling is its ability to renew links among long-lost acquaintances and to indulge in nostalgia. Facebook has never been as much about hooking up as MySpace or sites explicitly devoted to sex, and some of its killer apps (like updates) are already being coopted by competitors like Twitter.That said, social networking as a tool is certainly here to stay, even if Facebook, perhaps, is over.
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